Well, if you’re service-focused, you should create a Showcase Page for services that target specific groups or audiences. How can your small business leverage Showcase Pages in your digital marketing strategy? Within a Showcase Page, you can create a very, focused, relevant content experience for a particular target audience, which drives even deeper engagement with your brand. A LinkedIn Showcase Page is in addition to a LinkedIn Company Page that enables you to create a community of followers around content on a specific subject.
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